[2 articles]

 From free love to free market

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By Peter Aspden
July 31 2009

In the beginning, FT readers may be interested to hear, it was 
supposed to be a sitcom about financial investment. Joel Rosenman and 
John Roberts wanted to write about "two stupid guys with too much 
money" who want to become venture capitalists. The comedy would come 
from the hare-brained schemes they backed ­ only the writers couldn't 
think of anything sufficiently audacious and bizarre to capture a 
television audience's imagination.

So they placed an ad in the financial press, trawling for 
inspiration: "Young man with unlimited capital seeks interesting and 
legitimate business proposals." They received about 100 ideas, one of 
which caught their eye. It was from two men who wanted to build a 
recording studio at Woodstock, near New York. One of them, Michael 
Lang, "was wearing blue jeans and had a lot of hair", Rosenman 
recalls. "A lot of hair. And he was wearing not a T-shirt but a vest 
­ and a lot of fringe from the vest."

A promising comedic outline. But the hairy Lang talked the talk. The 
meeting became improbably fruitful. The studio project gradually 
evolved into a plan to stage a live concert. The two comedy writers 
liked the sound of it so much they actually became venture 
capitalists. And in August 1969, almost exactly 40 years ago, the 
concert came to pass. Three days of psychotropic mayhem that would, 
according to popular mythology, define the aspirations of a beautiful 
and well-meaning generation.

I like this beginning of the Woodstock story because it places money 
­ rather than peace, love, drugs, hippies, idealism, music or mud ­ 
at its core. It is common to talk of the festival as the end of an 
era, but it was equally the beginning of one. Beneath all those 
exhortations to change the world came a message loud and clear: this 
counterculture business was a mighty lucrative affair.

Here is Rosenman again, quoted in a lavish new book Woodstock 
Experience, which includes an original ticket from the festival. He 
is recalling the tricky opening day, when the organisers began to 
lose control of their cash flow.

"We had a pretty conservative banker who was not used to lending to 
rock 'n' roll festivals. Next to his desk was a fish tank containing 
a piranha and another tank containing goldfish, and as he put a 
goldfish into the piranha's tank, he'd say, 'Everybody repays their 
loans here at the National Bank of North America.'"

It is another unforgettable vignette to bear in mind in the coming 
days, when all around will be talking of harmonious vibes. Not to be 
too cynical: Michael Lang and the rest barely knew what they were 
letting themselves in for when they planned the festival. But they 
were sharp cookies too. In the film of the festival, Lang is asked by 
an earnest reporter just what it is that musicians have to offer such 
a large crowd of young people. "Music," he replies sardonically 
before roaring off on his motorbike.

So how about the music? Most of it was not terribly good, to be 
honest. The sound wasn't great, it rained, and there were a lot of 
drugs around. Many of the musicians' recollections in Woodstock 
Experience are a little opaque. Those performers that were compos 
mentis were let down by their less scrupulous fellow band members. 
Then there were those who didn't make it at all: Joni Mitchell's 
manager decided that an appearance on the influential Dick Cavett 
Show was more important for the singer's prospects.

The festival's peaceful air was impressive to behold: no major 
incidents (just a couple of deaths and a couple of births ­ neat!) 
and an atmosphere of trippy geniality, no small matter in a crowd of 
half a million. But then context is everything: Woodstock took place 
in the shadow of tumultuous events: the Bobby Kennedy and Martin 
Luther King assassinations and the événements of the previous year, 
and, just days before the festival started, the Manson murders. 
Woodstock was not the culmination of the hippy dream; it was its death rattle.

So what are we left with, culturally speaking? One outstanding 
musical event: Jimi Hendrix's "Star-Spangled Banner", popular 
culture's "Guernica" moment, when a creative genius fractured his art 
form into ugly fragments to speak directly to his own time. But don't 
get carried away by the supposed communality of that moment: because 
of rain delays, Hendrix appeared on Monday morning, when most of the 
crowd had gone home or were struggling to get to their parked cars. 
They had jobs to go to, after all.

Of course times have changed. Imagine today's promoters posting what 
is my favourite crowd announcement from Woodstock: "The brown acid is 
bad but not poisonous. If you feel like experimenting, only take half 
a tab." But those promoters have learned a thing or two in the 
intervening years. This month, the Michael Lang Organisation is 
planning a 40th anniversary concert at Woodstock. It will make a lot 
of money, and a lot of people very happy. The piranhas are swimming 
with the goldfish: the true legacy of Woodstock.
--

[email protected]
--

'Woodstock Experience' is published by Genesis Publications, £395

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Rocking the world

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Aug 01, 2009
By Greg Dixon

The advertisement in the Wall Street Journal ran to just a few lines.

Young Man with unlimited capital looking for legitimate opportunities 
and business propositions. Box B-331, The Wall Street Journal.

As it turned out, the young man was actually two young men and the 
ad's offer wasn't all it appeared. But it was these few lines that 
were the genesis of the hippies' last hurrah, Woodstock, a bit of a 
do held in a field on a dairy farm in the middle of nowhere 40 years 
ago this month.

The two were Joel Rosenman and John Roberts, a duo with money who 
were planning to invest in a mad scheme: making a mad TV show about a 
mad duo with money to invest in mad schemes. It was, of course, the 60s.

They had one rather significant problem, however. They had no plots 
for the planned show. The WSJ ad was intended to quietly flush out a 
few ideas from unsuspecting correspondents, but instead it produced 
something neither Rosenman or Roberts could have anticipated.

It was not in the capitalist canyons of Manhattan that the ad found 
its mark, but in Woodstock, a tiny, artsy community in upstate New 
York where concert promoter and band manager Michael Lang and 
songwriter-producer Artie Kornfeld saw an opportunity. Yet a seminal 
cultural event was far from Lang or Kornfeld's ambition too. For this 
hipster duo, what became something like the final hallucination in 
the counterculture's 60s trip was, at the beginning, little more than 
a means to an end. The pair simply wanted to raise money to build a 
recording studio in their little town. They figured a concert might 
be the just thing to raise the dough, so they contacted the young men 
with unlimited capital.

"[Rosenman and Roberts] were not counterculture people but they were 
good guys," Lang has said. "It was basically a financial deal for them."

The initial equation, then, was this: Rosenman and Roberts would 
front up with the cash while Kornfeld and Lang would supply the music 
industry connections and the know-how to put on the small-to-medium 
scale gig for 10,000-15,000 people (Lang had staged a festival in 
Miami the previous year). The hoped-for pay-off would be a return for 
Rosenman and Roberts and a music studio for Lang and Kornfeld.

But then, well, something else happened. Something that would lose 
US$1.3 million but would produce an event unlike any before it, along 
with a film, soundtrack albums, an ever-growing collection of books 
(this story owes a heavy debt to the latest, Woodstock: Three Days 
That Rocked The World) and a legend which, like the hippies 
themselves, refuses to fade away.

Max Yasgur was no hippie. A thin guy of 49 with a big beak, thick, 
black-framed specs and two fingers missing from his right hand, he 
was a farmer from farming stock. He was, according to Woodstock: 
Three Days That Rocked The World a conservative, a no-nonsense man of 
the land whose dairy farm in Bethel, Sullivan County, New York was 
the county's biggest milk producer.

According to Yasgur's son Sam, when Lang and Roberts showed up to ask 
whether they might rent a field for three days (after they'd failed 
twice elsewhere), his father's first, simple thought was how the 
$50,000 they were offering would supplement his hay stock, which was 
well short after a wet summer. Then his neighbours began to protest. 
Like two communities Lang and Roberts had already tried, the good 
people of Sullivan County didn't want any stinking hippies in their 
neck of the woods, leading to Yasgur having something like a revelation.

"He had no comprehension at the time this thing started about [the 
hippies'] culture, certainly not about the music," Sam Yasgur says in 
the book, "but those things didn't make any difference to him ... He 
genuinely believed that people had a right to express themselves, he 
believed that people had a right to be left in peace."

In the end, Woodstock organisers had just a month to prepare the 
bowl-shaped field for, well, no one was really sure how many people. 
The quartet of Lang, Kornfeld, Rosenman and Roberts were at this 
point expecting to sell 50,000 tickets, but were also figuring that 
at least another 50,000 people would try to come without paying.

As the first day of Woodstock, August 15 1969, dawned, it was clear 
that many more people than that guesstimated were pouring into the 
small Catskill Mountains hamlet. All five key roads into Bethel were 
bumper-to-bumper, with lines of cars stretching up to 30km. The 
festival's director of security, Wes Pomeroy, told the New York Times 
that day that anybody trying to get there was "crazy. Sullivan County 
is a great big parking lot".

The sheer weight of numbers ­ close to half a million got there, 
another quarter of a million never made it ­ meant the ticketing 
system (186,000 tickets were sold) quickly became a waste of time. 
Lang and co decided early to declare the event a free concert, though 
the enormous crowd was told from the stage by production coordinator 
John Morris "that doesn't mean anything goes". Though, in the end, a 
hell of a lot did go: drugs, sex, more drugs and more sex and quite a 
few injuries. More than 6000 people were treated by doctors and 
nurses onsite. There were two births, four miscarriages and two 
deaths ­ one from a heroin overdose, the other from a sleeping fan 
being run over by a tractor during the cleanup.

Mostly it was complete chaos. There were just 600 portaloos on-site ­ 
that's one dunny for roughly every 833 people ­ and little food. 
According to Woodstock: Three Days That Rocked The World emergency 
helicopters had to fly in 600kg of canned food, sandwiches and fruit, 
while a Jewish women's group prepared another 30,000 sandwiches.

A group of back-to-the-land hippies called the Hog Farmers had been 
asked to come out from California by Lang to assist with making some 
food onsite, to provide a "freak out" tent for those on bad LSD trips 
and to provide security. They called the latter the "Please Force" 
(as in "please don't do that ...") and if a fight looked like 
breaking out the solution was apparently a cream pie in the face 
"slapstick style".

However, the major, total bummer was the rain, man. Just 
five-and-a-half hours into the first night's gigs, during sitar 
virtuoso Ravi Shankar's set, the first drops fell, eventually turning 
the place into a muddy mire. "It was drizzling and very cold," 
Shankar said, "but they were so happy in the mud; they were all 
stoned, of course, but they were enjoying it. It reminded me of the 
water buffaloes you see in India, submerged in the mud."

Aand then, of course, there was the music. Woodstock's line-up ­ even 
with a few serious no-shows like Dylan ­ was thought, at the time, to 
be an exceptional gathering of talent. Forty years on, the line-up 
reads well enough, but only in parts: Jimi Hendrix, The Who, Sly and 
the Family Stone and The Band? Well, hell yeah. Bert Sommer, Quill, 
The Keef Hartley Band and Sha Na Na? Er, who?

Opinions differ on whether the music was actually up to much. 
Certainly some of the performers themselves (such as Jefferson 
Airplane's Marty Balin) have conceded over the years that their sets 
weren't flash, principally because the performers were too tired or 
too stoned ­ or both. But it seems to be generally held that there 
were some stand-out performances, including Sly Stone, who according 
to another lauded performer, Carlos Santana, never played as well again.

The phrase has it "if you can remember the 1960s, you weren't there". 
You could say that about Woodstock too. (Though of course it's a 
statement that makes no sense at all. What exactly is the point of 
being there if you were too stoned to notice, let alone remember it?) 
Fortunately ­ or unfortunately, depending on your view ­ Woodstock 
has been documented, described, analysed and revisited like no other 
gig before or since.

Some of this has to do with the sheer size of the thing, of course. 
But as film director Martin Scorsese points out in his foreword to 
Woodstock: Three Days That Rocked The World, the film of the festival 
(which he helped shoot) has certainly played a part in making the 
concert, which might otherwise have been a footnote to the social and 
cultural history of the 1960s, something larger than it might have 
been. The soundtracks have contributed greatly too.

But its significance must also have something to do with Woodstock's 
timing, coming as it did at the end of a tumultuous decade and at a 
point in 1969 when the news was filled with joy (Apollo 11 had landed 
on the moon the month before, a triumph for an older, different 
America) and horrors, the week before Woodstock Charles Manson and 
his "family" ­ undoubtedly products of the 60s counterculture too ­ 
had murdered actress Sharon Tate and three others at director Roman 
Polanski's LA home. Meanwhile, the US troop strength in Vietnam had 
peaked, at 543,482 (38 per cent of which were draftees), just months 
before Woodstock and in the month following, the My Lai Massacre ­ 
the murder of 109 Vietnamese civilians in by US soldiers ­ was revealed.

So Vietnam was at Woodstock. It was in the crowd and on the stage, 
most memorably in headliner Jimi Hendrix's evisceration of the Star 
Spangled Banner on the final morning.

In his book on Hendrix, Crosstown Traffic, British rock writer 
Charles Shaar Murray called Hendrix's performance of the US national 
anthem at Woodstock "probably the most complex and powerful work of 
American art" to deal with the Vietnam war and its corrupting, 
distorting effect on successive generations of the American psyche.

"The ironies were murderous: a black man with a white guitar; a 
massive, almost exclusively white audience wallowing in a paddy field 
of its own making; the clear, pure, trumpet-like notes of the 
familiar melody struggling to pierce through clouds of tear-gas, the 
flames, the heavy palls of smoke stinking with human grease, the 
hovering chatter of helicopters ..."

It was Woodstock as political statement, and Hendrix's version of his 
country's anthem was perhaps his generation's ­ the Woodstock 
generation's ­ best attempt to explain their decade, their war and lives.

But does it still matter? Does Woodstock have any relevance 40 years 
on, in an iPod-wearing, downloaded and rather more cynical (but also 
rather more vanilla) world?

As always, it depends. Some hate the thing out of hand, even some of 
those who were there. The Who's Pete Townshend has been particularly 
disparaging: "All these hippies wandering about thinking the world 
was going to be different from that day on. As a cynical English 
arsehole, I walked through it all and felt like spitting on the lot 
of them, trying to make them realise that nothing had changed and 
nothing was going to change. Not only that, what they thought was an 
alternative society was basically a field full of six-foot deep mud 
laced with LSD. If that was the world they wanted to live in, then 
f**k the lot of them." To which

The Who's singer, Roger Daltrey, responded for the affirmative: 
"Woodstock was probably the single best show in history. Townshend 
doesn't like it because he is an idiot ..."

The case for the affirmative could also point out that since 
Woodstock, large outdoor festivals have become a worldwide phenomena. 
However, it seems certain that a modern audience would not have been 
as impressed by or as forgiving of such a shambolic event if it were 
replicated now.

Punters now would struggle with the crappy sound, the single stage, 
the lack of free-range, macrobiotic, vegan food and the absence of 
giant TV screens to watch the show.

But as nostalgia? Well modern audiences continue to have a taste for 
it, or at least the marketers hope they do. The 40th anniversary is 
being marked by a flurry of products including a re-release of 
Michael Wadleigh's Woodstock documentary, a six-CD boxed set of the 
performances, including 38 previously unreleased tracks, at least 
three books and an Ang Lee-directed movie, Taking Woodstock.

To get into the spirit, all you need is cash ­ or maybe to be a young 
man with unlimited capital.

.


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